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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Stu Chisholm

Talk about bang for the buck! Remember, for a moment, the state of radio promotion back in 1986 - 25 years ago. It would be near impossible for a Promotions Director to reach as many people as a full-time IT savvy social media specialist! Yes, indeed, that's one busy day -- and it's one PRODUCTIVE day. When a combined traditional promotion strategy is combined with online presence, the impact potential is limitless!!!

Radio has always thrived on trends, so why is the move to online and portable wireless internet devices any different? These are tools that Zig Zeigler would've sold his SOUL for! It's time to use them and meet your demographic on their own turf. Good topic, Fred! (And WAY too long, my friend!)


Stu, thanks much for taking the time. The tools, combined with strong brands and solid content, provide limitless potential. Radio is just beginning to get its head around that. Appreciate you reading our blog & commenting.

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