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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« O Canada | Main | It’s A Mad World »


Rita Brown

Excellent and deceptively obvious....

John Rosso

Fred, totally agree, but many radio sales departments have been banging the 35+ drum for years without success. What will we do differently now? This is one of the fundamental issues in media. -john


I'm a Boomer who used to live and breathe by radio. I long ago left terrestrial radio, except for Limbaugh. Music? It's a joke today. Radio news? Can't stand the stupid story selection, happy talk, and "LIVE & LOCAL!!!" screaming promos. Can't wait for universal wi-fi so I can get all Internet streaming in the car.


Thanks for the comments about an issue that while obvious, is deceptive (thanks, Rita). And as John points out, if it's so obvious, why can't we get this done at the agency level?

For starters, let's hope that the power of television lifts all boats (that is, radio) to a different view of adult demos. And two, the Radio Advertising Bureau could help by jumping on the bandwagon and making this a priority. A lot of broadcasters would be happy about this type of "leading edge boomer" initiative.

Thanks for reading our blog & commenting.

Jeff Gonzer

Do this mean for all of us un- or under- employed Baby Boomers, there's hope yet?

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