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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dave Martin

Thanks, Fred. Another important, spot-on post. Agree with you that Seth's latest project is strong, in fact, it's a gem. Seth consistently invites our attention to the obvious, those things hiding in plain sight (that are typically the hardest to see). He is also advantaged with the gift of being a world-class marketer. I recommend folks download the Poke the Box Workbook which is available free in PDF via the Domino Project website.

At our firm we have long believed in the notion of iterative learning; experience has taught us that having the courage to fail faster leads to succeeding sooner.

Please allow me to suggest two other books that your readers may enjoy and find to be thought provoking good reads. Different by Youngme Moon and Brainsteering by Kevin Coyne and Shawn Coyne.


Dave, thanks so much for contributing to this blog, and for the recommendations. I listened to a great podcast featuring Seth, hosted by Mitch Joel. In it, Seth talked about how the people with the time to listen to the interview are exactly the type of people who can benefit from "Poke." And that's also the folks who read this blog. The importance of initiation and getting over the fear of failure is essential to the traditional media business competing, engaging, and moving forward.

Thanks also for the recommendations, and for reading our blog.

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