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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« It’s A Mad World | Main | Rules Of Engagement »


John Ford

As the locals here in Austin like to call it... South by So What!

You may not have noticed it, but apple had one huge presence here this year. On the corner of Congress and 6th a temp Apple "pop-up" store. Last Saturday they had folks cued around the block to buy the latest fondle-gadget.

On a personal note, after being out of the radio biz for about 2 years now (I'm now an Apple Consultant and Apple Certified Technical Coordinator here in Austin) how is everyone affording these iPads? At at least 500 bucks a pop, with so many people out of work and the economy generally in the crapper, who is buying these? A million estimated in the first week! I guess the same folks who can afford over a thousand dollars a year for a telephone! If the economy really is as bad as it seems, a lot of people are undoubtedly eating a lot of "dog food" to pay for these fondle gadgets!

Hey, at least listening to the radio is still free!


Good to hear from you, John. Apple's timing with iPad2 - impeccable, of course. I have also pondered how with a horrible economy, people are finding a way to buy these luxuries. But perhaps that's the point - Apple and other companies have made them necessities. How can you live your live without an unlimited data plan.

Yes, radio is still free - and wireless, too. Hope you enjoyed SXSW.

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