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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dan Kelley

Great piece Fred! And I had a few tears in my eyes reading the story. For real. Excellent.

Kyle Guderian

Wow, great story!


Thanks, Kyle & Dan - a couple of programmers who would most definitely enjoy these stories of success & connecting with the audience. It gives you great optimism about the ongoing potential of radio in local communities.

Gil Edwards

What a great story. For those that don’t know, I was at their cross-town rival WYSP for a little over 10 years, ultimately as PD, but have since moved on to other interactive media ventures. This is a killer story and a great lesson in the value of not only brand building, but also community building… not (the important) social media “community”… I mean the “grassroots, care about your audience, passion for the mission” kind of community. No one can deny the impact that WMMR has had on Philadelphia and the connection they make with listeners on a daily basis.

However, I would like to take a minute to give some more props to Pierre Robert. Pierre is not only one of the all-time radio greats, he is a keystone to the rock identity of WMMR, and is one of those personalities that defines Philadelphia Radio. And this is no accident.

I say this as a lesson to talent. I have seen talent grow, become successful, then rest on their laurels and expect opportunities to be handed to them, wait for someone else to score their interviews, or even shelter themselves from the audience. This is not Pierre. As an example; Pierre scored “the big exclusive interview with Bono” because he worked his ass off for it. He built and fostered his own valuable relationships over and above those of the stations. To this day, never showing signs of becoming jaded, working the shows with passion and a true love for the music. He continues to build real relationships, shaking every hand with a great smile, and is genuinely charitable.

I should say, that I was also very lucky to get the opportunity to work with some great talent that also “got it”, and together we fostered some lasting and impactful artist and community relationships – but Pierre truly stands out as an exceptional example of this.

Steven Tyler called WMMR because of that great brand connection.

Steven Tyler connected with Pierre because he worked hard for that… because he earned it!


Thanks for the story & the perspective, Gil. I was also at YSP for more than a decade as consultant through the Stern years, and Pierre was always one of those icons that you just had to respect from across the street. When I finally joined up with MMR, I was able to better understand just how amazing Pierre is, and what a contribution he has made to MMR, Philly, and radio in general.

Bill Weston has also been the right guy at the right time. Even though not a Philly native, he immediately understood the power of the MMR brand and what it means to Phiadelphians. Only a team likke the one that's been in place all these years could put together this kind of track record.

And that's how these legendary stories happen. If you think about news-making events and stories where radio makes a big difference and becomes a water cooler item, it almost always involves killer stations like MMR, KISW, WRIF, 97Rock, KQRS, and thankfully, the list goes on and on.

We appreciate you taking the time to read the blog an to provide that great local "take."

Gil Edwards

Thanks Fred... of course! Those were some good years. We had fun, worked hard and made some great radio.

I follow the blog regularly, as many should!
Have a great weekend!

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