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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« "The Future Ain’t What It Used To Be" | Main | Thank You, 140 Characters »


Steve Crowley

Detroit native, and Bill Drake (hotline as terrorist weapon) successor, Paul Drew of the old RKO Top 40 chain bought the "You" jingle package from TM in the mid '70s, but was far too dictatorial with his PD's to ever believe he got the concept of a dialogue between peers, let alone accepted audience as true participants.

I think the challenge has always been to craft an "us" relationship out of a medium whose asymmetrical technology promotes "I/we."


Thanks, Steve. Apps, Facebook pages, Twitter - they are all about relationships. And for radio, "us talking to you" is being superseded by consumers talking to us and to each other. Appreciate you reading the blog & commenting.

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