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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Danny Czekalinski

Great points Lori. As an air-personality you can gain an advantage over your competition by interacting with your followers. Start your day by wishing your facebook followers that are celebrating a birthday a happy day. Comment on special things happening in their lives or links they post. If you "interact" with your followers you can turn your listeners into fans. Fans are loyal. Listeners are fickle.


Thank you Danny! You are right on! Demonstrate that you care and you'll have a longer lasting relationship. Same as in life :)

Diamond Core Drill

Hi..Thanks for your post..And the points you have included in your blog are perfect..

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