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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« CX/UX | Main | One Trick Ponies »


Danny Czekalinski

I have found twellow.com to be a great tool. You can zero in on any market and see who has the most followers and also what is trending in that particular part of the country.

Twitter and facebook is a 7 day 24/7 responsibility. If you only update two hours before you go on the air and two hours after then you are really doing a disservice to yourself and your station. Someone else will be hungrier than you and you will eventually be beaten.


You are right on Danny! If I were still running my radio station today - I'd be hoping all of my competition (direct and indirect) were idle on Twitter and not responding on FB - We only limit our opportunities to be chosen when we are not present - physically or virtually right?
Always so good to hear from you ;)

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