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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Danny Czekalinski

Great points/observations, Paul. There is no such thing as "brand loyalty" when it comes to tech and value. I remember my father saying "My dad boughta Ford and we will buy a Ford." If Dad were alive today he would say "See who has the extended warranty and 0% financing." An "emotional" attachment comes through building a relationship. People truly react/care about three things: their home, their heart and their money. As an air-personality or a sales rep putting together a package. Focus on those three and you will see results.

Paul Jacobs

Great comment, Danny. It is amazing how quickly things have changed over a couple of decades, and why brands need to adapt. Because consumers are changing as quickly as the technology is introduced. For Mother's Day we bought our mom a Kindle. She's 82. This isn't planned obsolescence for the book industry (printers and box stores), it's natural evolution. And by the way, she loved the gift.

Tim Parker

I reminded of the Dennis Miller joke..."I bought a new computer and by the time I got it to my car it was an 8 track".


Yes, before he became a talk show host! Thanks, Tim. Hope all is well & thanks for reading our blog.

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