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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« “A” As In “Adapt” | Main | Planned Obsolescence »


Bob Rutkas

Radio is in the sad state it is for exactly the reasons you have so brilliantly explained. Voice-tracking will only work so long. The minute the audience starts to guess that "Uncle Fred" isn't broadcasting form the little station up the road, but rather from some big studio in Atlanta, it will be over for that station. Listeners like relevance and truth and most of all, they want a real local yokel who understands the neighborhood, its issues, and can pronounce the street names correctly.


Thanks, Bob. But it doesn't have to be this way. Radio has the local street smarts & the perspective that Groupon & Pandora cannot provide. It's a matter of committing to what brought radio to the dance - local expertise & commitment to communities.

Appreciate you reading our blog & weighing in.

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