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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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David Martin

Kudos, Fred. You're right on time with this important message. Your lesson beings a well worn trope to mind: The cobbler's children have no shoes. One of radio's most precious assets is on-air inventory and when combined with the power to influence (i.e., move an audience to take action with the right message) it's invaluable. One of the big topics in the app developer community is "discovery." In fact, it's an issue so critical to app success that there are app discovery startups (e.g., Zwapp, Quixey, Chomp) and new tools being offered by the big kids - Yahoo's new app discovery tool being a recent example. I applaud your good counsel and offer a suggestion. Stations should develop an app discovery sales package and help others, the ones with an app that are without the advantages of having a station. Cheers.


Thanks, Dave. Much appreciated. This is a big topic in our shop and I like your suggestion for app discovery - something that well-targeted stations could easily do.

Thanks for taking the time.

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