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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mike Anthony

Last week Mark Zuckerberg talked about what’s next for Facebook. Paraphrased he said –
“Facebook doesn’t create or get into businesses like music or movies. We provide the platform to talk about the things people talk about and engage on. Facebook is focused on social activities like games, movies, music, photos and books. All are social activities and Facebook is looking for more ways to increase engagement with its users. Facebook’s job is to mimic what people are talking about”.
All deep relationships are about sharing things of relevance. So Facebook is partnering with creators of social content. Spotify for music, Zynga for games, Netflix for movies, Skype for video chat etc.
Radio is the original platform for sharing. Radio could be and should be working on partnering with the social content creators already available on the Internet. Read Mark Zuckerberg’s vision again and replace the word Facebook with radio and you have a road map for relevance now and into the future.

Mike Anthony

Fred Jacobs

Great, insightful comments, Mike. Thanks for providing the perspective and for contributing to our conversation.

Scott Hanley

“a meaningful relationship and engagement with the audience?”

Very interesting. I would offer that Mark Zuckerberg has harnessed the organic computing and convening capacity of his users - the platform is just the staging area. We may not totally trust MR. Z, but we trust our friends.

Radio people used to act, in part, as human conveners. They were your friends. Apps alone will not create relationships - can radio get some of that back?

Fred Jacobs

Scott, for too long, we've been broadcasting - and not connecting or engaging. Local radio needs to nurture relationships again, especially in the face of global competition. With our databases and local roots, it is doable. And you're right - doing podcasts, launching apps, and streaming doesn't build communities. Thanks so much for contributing.

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