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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« HOSO | Main | Content Isn't King »


Danny Czekalinski

Graet article Lori. I am eagarely awaiting my invite to Google +. One thing we can all learn here is "Don't get comfortable." We must always strive to better ourselves. Not only will we benefit personally but it will make us more valuable. Don't think for one moment Mark Zuckerberg is gonna let Google come out of their corner and floor him with a knockout punch. Competition brings out the best in all of us.


Danny, Thank you for taking the time to give your input. I agree with you 100%. Zuckerberg may be acting like Google isn't onto anything in the public but behind closed doors he's smart enough to be on Google+ right now studying the platform. As you said, "Don't get comfortable."

Keith Berman

While I do like the idea of Circles, I personally am not seeing Google+ as the Second Coming of social media that many have made it out to be, although that could be because my expectations were built up to very high levels by the media fuss... from the hullabaloo made over Google+, I thought when I got in, Skittles and Frosted Pop-Tarts would begin dispensing magically from my computer -- sadly, they didn't. Yes, it seems like a cleaner version of Facebook and the Circles function is pretty keen, and I wonder how much of my disappointment is due to the fact that the service is pretty closed right now so it's harder to find people I know on it at the moment, but I also wonder how many people will want to make the switch. It's yet *another* service where people will have to put up all their pictures, profile particulars and start from scratch in building out their information -- have people been with Facebook so long that they've hit social-media fatigue and won't want to switch over? Personally, I don't have the time or the inclination (and have other areas to spend the time & effort) to set up an entirely new full profile, which is why my Google+ profile is fairly bare-bones at the moment. I've already spent years building up my Facebook profile and connections, now I have to start all over again on Google+? If Facebook were smart, they'd put together some kind of "Lists" function that emulates Google+'s Circles and give people a reason not to jump.


Hi Keith, No frosted pop-tarts dispensed from your computer? That was funny.
With 750 million users on Facebook, Google knows it will take time to win over the hearts and minds of Facebook loyalists. I think for right now Google+ has impressed us tech and social types.
It's easier to use, more sensitive in the area of "grouping people" (not groping -lol) and a big opportunity for brands to be there first.

With Facebook, people were there first and brands are somewhat "invading" their space. With Google+ - this could be a whole new branding dimension. We'll see.

J. Pat

Lori -

I'm now stepping up to help guide Conclave's social media. What do you think of an organization like this one using G+? I was thinking we could circle by format, interest, etc. A story about Lady Gaga could be shared with Pop connections, etc. An article from Fred could be shared with Rock, etc.

Seems like a great tool for an organization like ours that has such a diverse group of guests/fans/contacts.

What do you think?

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so pretty.You are a good teacher. Lucky student!

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