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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« LOMO | Main | Going 'Round In "Circles" »



I really enjoyed today's blog Fred. My favorite part is when you said, "I hate myself for admitting it, but I check my Klout score around monthly..."
Klout is nothing but an opportunist trying to cash in on validation needs some people have.

You are a great writer and one of the most influential radio people of all time. That is fact and Klout, being the gimmick it is, will never be able to relay that to people who need to know that. Fun Blog!

JJ Duling

Agree, Lori. I get more satisfaction from personal, direct feedback. The ultimate barometer is how often the Jacobs blogs are RT and shared on FB, IMHO.

Fred Jacobs

Thanks, Lori and JJ. True success in social media is something's that we may grapple with for years to come. And that won't stop companies like Klout from trying to quantify success.

Harvey Kojan

Thanks so much for the Klout alert, Fred! Klout is such a crock ... or should I say KROCK?

Naturally I took the necessary steps to see my score (10). Interestingly, when I checked my Facebook friends, it listed your score as "10" as well. Weird.

Danny Czekalinski

Oh no...just what my OCD DOESN'T need. I am now obsessed with improving my KLOUT score. It's the same feeling I had when I was trying to pick out the correct cumberbun for prom. I will always be Steve Sanders from 90210. Seriously. Thanks for making me aware.

Fred Jacobs

Harvey, thanks for my bad Klout Facebook score update. I have become a Twitter guy where FB takes a back seat. Oy!

Fred Jacobs

Danny, it IS like high school - only digital and possibly more annoying. Thanks for commenting.

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