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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Summer School 2011 | Main | Underwear On Their Heads »


Joel Denver

Fred, excellent points. It's back to the product -- which is what it's really all about!


Thanks for chiming in, Joel. I'm expecting to hear from a few PDs today. I like where this is heading.

Dan Kelley

Great piece Fred. Its nice to read about the focus on the product.

An excellent product is the best path toward "shareholder value."

Dave Martin

Bravos, Fred. The play's the thing, it was ever thus. My sense is the first tribe of wireless needs to blow up one format, the one being followed by our sales departments, it's well past its best used by date. A massive failure of imagination and lack of sales leadership remain the barriers to investment in product development and innovation. We can think and work our way out of this. Game on.

Dave Paulus

Great read Fred and easily forgotten in our "makeitfasthurryupPPMiswatchingworld".

BTW, If I thanked Steve Goldstein for everytime he kicked me in the ass....:)


Dan, thanks for the nice comment. Without that content, all the social media in the world doesn't matter.


Dave Martin, always great to hear from you. There's no question that sales has been late to the party. But as I see some of radio's new leaders stepping out and investing in programming, it gives me hope, too.


Hey, Dave Paulus, thanks for chiming in. Appreciate you reading our blog, but don't overly stroke Goldstein's ego.

Danny Czekalinski

It's a pretty simple process. If it's good people will listen or watch. Big names have had TV Talk shows (eg: Magic Johnson, Dana Carvey, Chevy Chase) and they failed because they weren't watchable. Good content engages one of three things: the home, the heart, or the wallet. It causes emotion: agree/disagree, laugh, cry. A strong and true "personality" will always be polarized. If a listener doesn't have a feeling about you one way or the other..than you are just background..background for a personality means you are just someone pushing the buttons on the control board when you should be pushing the buttons of your listeners.


Danny, thanks for the comment. The failures of Magic, Carvey, and Chevy all point to the degree of difficulty of creating great shows. All three of these guys were bona fide celebrities - and all three stiffed. It starts with a commitment to great content - hopefully, something that the radio business will make.

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