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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Kit Mann

From a rock programmer, morning guy and long time radio vet--I thank you. I needed to read and hear this today after a two week period of "experts" bashing my format and scaring the hell out of GMs around the country.


Thanks, Kit. Much appreciated. I've taken a few phone calls & answered several emails, too. It's a shame when a couple of rock stations change formats that it starts a "media trend." Fact is, the format is doing great.


Everything here is right on, Fred- from the business's perception of radio- specifically DJs'- to the great importance of what 97X did.

However- if I am a contemporary media buyer, or especially a cutting-edge startup looking to develop my media strategy, I am still going to balk at aligning myself with anything called "Doctor Stroke and Shortbus".

Their actions were undoubtedly commendable, but by virtue of their name alone they reinforce the negative perception of radio- one that is so often accurately lampooned by other outlets.


Thanks for the comments. Regarding the name of the show, I will advise them to change it to "Jeff & Jer," assuming it's available in Panama City Beach. Appreciate you taking the time.

Lou P.

Bubba the Love Sponge has done this in the past as well, trading airtime on his show to the Westboro crew in exchange for them agreeing not to protest at an area funeral.


Thanks for this - it's bold but a service. Thanks for reading our blog & joining the conversation.

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