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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Somebody’s Watching Me | Main | Summer School 2011 »


Danny Czekalinski

I couldn't agree more. Facebook is a great cultivating tool. You can watch what your fans post to determine their passions. Find something that interests them and post on their page and make sure to follow up with interaction. This will only engage them with you and the more engaging you are...the more loyal they become. Don't be lazy. Lazy will eventually lose!


Thanks, Danny. Social media is a great way to see what content is truly viral & what material moves the best. We need to focus on creating content that people want to share. Appreciate you taking the time to contribute to our blog.

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